Bringing a Fresh Face to a Unified Brand for Truno


Truno is a retail technology provider serving the grocery market.

The company found itself with five websites, four disparate brand names and 26 solution offerings resulting from multiple company acquisitions. To fully convey the depth and breadth of its solutions, TRUNO needed a new marketing strategy and a new website that would unify its messaging across the entire brand family.


Visual Designer

The Solution

The strict timeline required developing a rapid process for design feedback and approvals, both internally as well as with the client. Wireframes were sent on a weekly basis so that the high-fidelity mockups could be sent the following week for client approval.

The new website needed to take into account:

  • SEO and content marketing focused
  • 14 page templates
  • Responsive web design

Collaboration between myself and the art director occurred on a regular basis to translate wireframes into high-fidelity mockups.

I utilized existing brand guidelines to explore layouts taking into account typography, space, and color.

The design called for a large image header appearing at the top of most pages requiring a large amount of stock photography. I went through a lengthy search to source photography that was both compliant with brand guidelines and suited our vision for the website. We wanted to portray realistic people in a grocery setting to ensure photography was relatable to the target audience.

The result is a sleek, modern website that communicated TRUNO’s core strengths, philosophies and product offerings. In all, a total of 21 pages were designed.

Wireframe to Design

Visual Design

Click to enlarge

The Results

The new design and optimized content improved SEO performance, doubling sessions from organic search in the three months following launch. In addition, by creating a better user experience, TRUNO began seeing sustained incremental growth in total website traffic and time on page.

The new site launched in only four months.