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Email Design for OurTime
OurTime is a dating app for 50 plus singles. It went through a complete redesign.
Challenge
Update 20+ emails with the newly designed branding without impacting click through rates.
Outcome
I created high fidelity designs utilizing new brand guidelines and worked with the product manager to ensure click through rates were improved or weren’t negatively impacted.
Role
Visual design
Software
Sketch, Zeplin